With America 250 on the horizon, now’s the perfect time to support brands that are run by and stand behind our nation’s veterans. This list highlights eight veteran-founded and veteran-friendly companies that give back to retired and active-duty service members. Shop everything from coolers perfect for camping, and USA-roasted coffee to military-themed hot sauces and more.
READ MORE: America 250 is coming: What to know and the best commemorative gear to buy

Need a cooler that can handle the outdoors? Veteran-owned Cordova Outdoors builds its coolers in the U.S. using durable, field-tested materials. Whether you choose a rugged hard-sided model or a portable soft cooler that holds up to 24 cans, you’ll get a UV-resistant design that’s built for everything from tailgates to off-the-grid adventures.

Start your morning with coffee from a company that gives back. Veteran-owned Fire Department Coffee offers single bags, themed bundles, K-cups and subscription plans through its Fire Department Coffee Club. The company also supports firefighters and disaster-relief efforts through its charitable initiatives.

What began as a small business founded by a former Army drill sergeant has become one of the country’s best-known veteran-owned clothing brands. Grunt Style offers a wide range of patriotic clothing, including America 250-themed shirts, graphic tees and polos, all featuring the bold, all-American designs the company is known for.
READ MORE: Shopping for America 250? Here’s what’s actually made in the USA — and what’s imported

The marine veteran-founded brand Krate Tactical focuses on premium everyday-carry gear that stands out from typical outdoor store finds. Shop everything from the Jade G10 OTF knife with a one-handed-opening blade to the RFID-blocking Proof wallet and compact tactical flashlights designed to stay within reach when you need them most.

Born from real-world military experience, RecPak makes lightweight meal replacements for people who spend time off the beaten path. Founded by a former Marine, the company sells ready-to-mix nutrition packs in flavors like chocolate, chai and vanilla. Just add water, and you’re ready to go, whether you’re hiking, camping or building an emergency kit.

Want a cooler that stands out from the crowd? Taiga lets you customize everything from the color scheme to the logo plate on its hard-sided coolers. Veterans and active-duty military members can also unlock a special discount, making these durable, ice-retaining coolers an even better value.
READ MORE: We found 10 patriotic deals in Amazon’s America 250 shop — all under $50

Support veterans while fueling your love of spice with The General’s Hot Sauce. The veteran-founded brand makes its sauces in the U.S., and has a unique program that lets veterans and active-duty service members earn an extra paycheck when promoting its projects. Choose from a wide range of military-themed flavors like Camo Comando, Berry Breach and Smoke Check, or get a collection of three different flavors.
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Veteran-owned Toor Knives manufactures its products in the United States and employs veterans throughout its operations. The company handcrafts each knife, offering options for everyday carry, hunting and outdoor adventures. Whether you’re looking for a compact utility blade or a rugged hatchet for camping trips, Toor focuses on designs built for years of use.
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